Work You Own / Business Starter Build

Start the business you want. Earn on your terms.

You bring the idea. We help you shape the offer. Then we build the basic tools you need to look real, take a lead, follow up, and get paid. Start small. Stop guessing what comes first.

Build my free launch plan

Paid kickoff · Clear scope · No free sales call · No promise of sales

BUILT FROM REAL BUSINESS EXPERIENCE

Brennan McCloud has started and run businesses in sales, solar, real estate, local services, construction, IT, and software.

MP SALESSOLARENGINESHOMETOWN BUYERSST. LOUIS SNOWLAUNCH IT

01 START WITH WHAT CAN HELP YOU SELL

THE RULE FOR A NEW BUSINESS

From idea to first customer.

If it does not help you reach, win, or serve a customer, it can wait.

New owners can lose months making the business look finished before they know what buyers want.

We build the few things you need to start real sales talks, take the next step, and get paid.

BUILD NOWMake it easy for one buyer to say yes.

01Know the offerWhat you sell and what it costs
02Reach buyersA clear page and first contact list
03Take the leadForm, phone, and fast follow-up
04Get paidA simple next step and payment link

BUILD LATERPolish after buyers show you what matters.

Big custom brand
Complex tools
Too many services
Content with no buyer

THE GOAL

Not a business that looks busy. A business ready for its first customer.

02 YOUR 28-DAY BUSINESS BUILD

FOUR WEEKS. ONE BUSINESS THAT CAN MOVE.

From unsure to in motion.

Each week removes a different kind of drag. Tap a day to see what changes and what is built underneath it.

BY DAY 07

Ready to sell.

You know what you sell, who it is for, what it costs, and how a buyer can reach and pay you.

WHAT GOES AWAY

No more waiting on a logo, page, or perfect plan before you talk to buyers.

WHAT MAKES IT POSSIBLE

Clear offer and starting price
Starter brand and sales website
Lead form, booking, phone, and payment link
Google submission, key profiles, first contact list, and messages

Days are targets, not a promise of sales or income. Fast answers, approvals, and account access from you help keep the build moving.

03 WHAT THE MONTHLY PLAN PAYS FOR

Keep the system on

Keep the system working.

The monthly price pays for tools and help you use after the build. It does not pay for a large custom job. It keeps the basic system on.

$500 today+$199/month × 12= $2,888 first year

Website hosting, security, and backups.

Lead tracking, forms, booking, and basic follow-up.

One business phone system. Use is billed apart.

A simple lead and sales report each month.

Tool support and one small site or workflow change each month.

You own your domain, customer list, brand files, copy, and business data. Some costs are billed apart. This includes the domain, calls, texts, email use, card fees, and ads.

04 START FREE IF YOU ARE NOT READY TO BUY

Free Work You Own Launch Plan

Do the thinking before you pay.

These are not score cards or long PDFs. Each tool gives you a useful answer on screen. Your answers also do work we would need in a paid kickoff, so you do not have to start over later.

Find Your Best First Version

See three ways to start the business you want. Pick the one that best fits your time, money, and goals.

You get a first model, three next moves, and one thing not to build yet.Find my first version

See What You Need to Charge

Put in your income goal, price, costs, and hours. See how many sales you need and if the math fits.

You get a price floor, safer price, sales goal, and a plain next step.Check my numbers

Map Your First Customers

Choose who you want to serve and how you like to sell. Get the best places to start and what to say.

You get two sales paths, a 14-day plan, a daily goal, and a message you can use.Build my customer route

One plan. Three short tools.Your answers stay on your device unless you choose to send them.

Build my free launch plan

05 HOW THE STARTER BUILD WORKS

Pay and finish the intake

You pay $500 before Brennan’s calendar opens. Then you share the idea, goals, access, and any work you already have.

Choose the first version

In the kickoff, we lock the buyer, offer, price, call to action, and the few tools your first build needs.

Review the build

We build the set scope. You answer questions and give one clear round of changes.

Start reaching out

You get the contact list, messages, and a seven-day action plan. You talk to buyers and learn what works.

06 ADD MORE HELP ONLY IF YOU NEED IT

Start small. Add help when it earns its place.

You do not need to pick a $3,000 or $5,000 build from a cold page. Start with the basic system. After we see the real work, you can keep it or add more help.

MORE HANDS-ON HELP

7-Day Hands-On Build

$3,000 total

We spend more time on the choices and the launch. You get a deeper offer and price plan, a fuller starter brand, more custom site work, 100 people or businesses to contact, and a launch campaign put in motion.

THE FULL BUILD

28-Day Business Accelerator

$5,000 total

We add the full sales process, scripts, quotes, key numbers, a basic books connection when needed, work checklists, reviews, referrals, two set tools for repeat work, and a 90-day plan.

Your Starter payment can move with you.

Upgrade by the end of Day 7 and what you paid toward the Starter Build counts toward the larger total. Future Starter payments stop, and the first year of the platform is part of the full build.

07 WHO THIS IS FOR

You know the work. We build the business.

This is for a service business that can start small, reach a clear buyer, and do useful work without years of product work.

THIS MAY FIT IF

You know the kind of business you want to start
You are at or near $0 in sales
You can answer questions and approve work fast
You will talk to buyers before it feels perfect
You want income, control, and work that fits your life

THIS WILL NOT FIT IF

You want us to choose your future for you
You will not contact customers or ask for a sale
You need custom software or a full custom brand
Your idea needs a lot of cash, stock, or research
You expect a promise of leads, sales, or income

08 WHY BRENNAN BUILT THIS

BRENNAN MCCLOUD

I learned what new owners should build first—the hard way.

I have started and run businesses in sales, solar, real estate, snow removal, IT, and software. Some worked well. Some taught me hard lessons.

I built this so you can get the basic system in place, start talking to buyers, and learn from real work sooner.

01A website is not a sales plan.

It can build trust. People still need a clear offer and a reason to visit.

02A sale is not cash in the bank.

Know what you spend, when you get paid, and how much cash stays at risk.

03More tools are not the answer.

Start with the few tools that help you find, close, and serve a customer.

09 COMMON QUESTIONS

Know the deal before you start.

Why is there a monthly plan?

The first $500 pays for the kickoff and starter build. The monthly plan keeps the website, lead tracker, forms, calendar, phone system, follow-up tools, reports, and support running. It is not a payment plan for custom work.

What is the full first-year cost?

The setup is $500. The platform is $199 a month for 12 months. The full first-year cost is $2,888. After the first year, the plan runs month to month at $199 until you cancel before the next bill.

What do I own?

You own your domain, customer list, brand files, website copy, and business data. The hosted website, lead tracker, phone, and follow-up tools need an active monthly plan to keep running.

Does my $500 count toward a bigger build?

Yes. If you upgrade by the end of Day 7, what you have paid toward the Starter Build counts toward the $3,000 or $5,000 total. Future Starter payments stop. The full build includes the platform for the first year.

Are phone, text, email, domain, and card fees included?

No. Your monthly plan covers the system and standard support. Phone use, texts, email use, domain fees, card fees, ads, and other third-party costs are billed on their own.

Are the 50 people on my list leads?

They are people, businesses, or referral partners that fit your plan. They have not asked to buy yet. We give you the list and messages. You send the outreach and talk to buyers.

Will Google approve my profile or send me leads?

We can submit an eligible profile and help set it up. Google controls approval and rank. We cannot promise approval, leads, sales, reviews, or income by a set date.

What is not part of the Starter Build?

The Starter Build does not include custom software, a full custom brand, online stores, ongoing SEO, social posting, ad work, outreach done for you, bookkeeping, tax help, custom AI work, or unlimited changes.

Your first useful build

Build the business. Start selling.

$500 today. Then $199 a month for 12 months. Full first-year cost: $2,888.

Paid kickoff · One business · One clear scope · Upgrade only if it fits